The 5 Most Essential Things Your Home Page Must Include
The home page is the most crucial piece of anyone’s website.
Not only is it the most viewed page, but you have about 10 seconds to impress the visitor or it’s game over.
Yikes… don’t go into a panic yet. Today’s blog post is for YOU.
Let’s walk through the top 5 things your home page should address:
1 | Who You Are
The first thing a potential lead wants to know is who the heck are you? This is your chance to introduce yourself.
First impressions are important – you get one shot.
YOU. GOT. THIS.
2 | Your Expertise
Now you’ve addressed who you are, but what are you an expert in?
Chances are they found you from searching for something that brought them to your site.
This is your golden opportunity to reiterate what you do and how your background supports it.
3 | Target Audience
Once you’ve established your expert know-how, reassure your visitor that they are in the right place.
Speak directly to them and call out pain points. This will evoke a connection where they’re reading your home page and thinking “wow you totally get me!”
This part is crucial, because your job is to also repel clients that do not fall in your wheelhouse. Yeah… repel is a harsh word, but it’s necessary.
You don’t serve everyone.
You want to set the stage for your ideal, dream client. Establish your audience from the get-go to weed out people who won’t be a good match.
4 | How You Can Help
Ahhhh… the good stuff!
Serve them the answer to all their problems on a gold platter. Address WIIFM front and center – BEFORE they even ask.
(If you’re wondering – WIIFM stands for What’s In It For Me?)
You need to explain how they can benefit from what you offer and why they need it. If you can do that, you’re golden.
5 | Call To Action
Lock it down, honey. Tell them what to do next.
Regardless of what it is, keep the ask short and simple with a clear call to action (CTA). That way there is zero confusion on what next steps are.
Voila! You now have all the fundamental ingredients for an effective home page.
Save this blog post for future reference and go action these items. Need help? I think I may know a copywriter who can assist 🙂