jenn@jouhco.com

Why Your Website Isn’t Converting

Why Your Website Isn’t Converting Why Your Website Isn't Converting

There are a TON of factors that go into a successful website, but a HUGE one that is often overlooked is good copy. ⚡️ Look, rock solid copy is CRUCIAL to the success of every biz. (Yes, that includes yours!!) While you may be slaying the game on socials + your killer content is building authority with your audience, copy is what motivates + encourages consumers to take action. Copy is the key ingredient that WILL get your website to convert!

The 5 Essentials of Brand Messaging

The 5 Essentials of Brand Messaging The 5 Essentials Of Brand Messaging

If you’re just starting out + if you’ve done any amount of surface-level research, you’ll have found ~countless~ resources on these subjects… but have you thought about WHAT to prioritize when you make the leap into entrepreneurship? Friend, don’t sweat it if you don’t know where to start. I’ve ALWAYS got your back so I’m going to break down every lil thing you need to know about brand messaging right here, right now!!

How To Create Scroll-Stopping Posts

How To Create Scroll-Stopping Posts How To Create Scroll-Stopping Posts

With the rise of social media platforms like Insta, FB, Twitter, + TikTok, it’s hard to avoid the cycle of passive scrolling because of the heaps + heaps of content that’s thrown at us on a daily basis! And with SO much content for users to consume, it’s easy to get lost in the background noise when you put out content for your biz on socials. Today, I thought I’d share how I create scroll-stopping posts that catch my audience’s attention, hook, line, + sinker. 😎

You’re Not The Hero, Your Ideal Client Is

You’re Not The Hero, Your Ideal Client Is You're Not The Hero, Your Ideal Client Is

Newsflash: You’re Not The Hero Of The Story 🚨YOU’RE NOT THE HERO! The biggest mistake clients make before working with me is making themselves the hero of their website copy. It may sound counterintuitive, but doing this HURTS your chances of converting! 😭 Yes, it’s your website. Yes, it’s your business. Yes, you’ve got to […]

How To Craft An About Page

How To Craft An About Page How To Craft An About Page

I know, I know. The About Page is one of THE trickiest parts of web copy to write + write well. Even the most experienced copywriters will say writing their own About Page is one of the hardest things to do. So if the pros are stumbling over it, no sweat if you find it difficult to do for yourself! If you’re struggling to write your About Page—which tends to be the most-visited page on any website, after the home page! So getting it ✨just right✨ is crucial—then I’m here to save the day. 😉

Why Brand Messaging Is Important

Why Brand Messaging Is Important Why Brand Messaging Is Important

If you’re a business owner, brand messaging defines who you are, what you stand for, and it distinguishes you from your competition. It’s whatyou offer who you offering your products + services to, and how you deliver that offer. It’s basically the underlying value of everything your brand is about. If you’re struggling to stand out from the crowd + connect with your target audience, it’s probably because you haven’t nailed down your brand messaging yet!

Software I Use In My Business On A Daily Basis

Software I Use In My Business On A Daily Basis Software-I-Use-In-My-Business-On-A-Daily-Basis

When you’re the boss, and especially if you’re just starting out, you’re in charge of ~every~ little thing. You’re responsible for organizing + answering all your emails, scheduling all your appts., writing client proposals + contracts, sending out invoices, handling your biz bookkeeping— and we haven’t even gotten to the client work. Basically, YOU wear all the hats! [Insert link to blog post] And if anything falls through the cracks, that’s on you, so you better have systems in place to keep the absolute worst from happening. To save you the heart ache + the sleepless nights, I’ll be sharing the software I use on a daily basis to keep my business + all its moving parts in check!

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