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There are a TON of factors that go into a successful website, but a HUGE one that is often overlooked is good copy. ⚡️ Look, rock solid copy is CRUCIAL to the success of every biz. (Yes, that includes yours!!) While you may be slaying the game on socials + your killer content is building authority with your audience, copy is what motivates + encourages consumers to take action. Copy is the key ingredient that WILL get your website to convert!
Newsflash: You’re Not The Hero Of The Story 🚨YOU’RE NOT THE HERO! The biggest mistake clients make before working with me is making themselves
I know, I know. The About Page is one of THE trickiest parts of web copy to write + write well. Even the most experienced copywriters will say writing their own About Page is one of the hardest things to do. So if the pros are stumbling over it, no sweat if you find it difficult to do for yourself! If you’re struggling to write your About Page—which tends to be the most-visited page on any website, after the home page! So getting it ✨just right✨ is crucial—then I’m here to save the day. 😉
As perfect as your DIY copy may feel (trust me, I KNOW you’re clever AF), there are always to make your words more magical, more impactful, + more engaging. Since I’ve always got your back, I’ve rounded up some hot copywriting tips for ya right here.
Great copy takes your reader by the hand + says out loud what they were thinking in the first place. Writing in a way that promotes authentic + genuine connection is the superpower of every copywriter that knows their stuff. 👏🏽 The 3 C’s of copywriting are the foundation of my process + I hope they help you in your journey of writing copy with MAJOR impact!
“When should I hire a copywriter?” If you’re asking yourself this question, this post is for you Not going to lie, working with a pro costs a pretty penny. Hiring a copywriter is an investment, but a valuable one that will pay itself over and over and over again. You know I always got your back, so I put together 6 signs that you’re ready to invest in a copywriter. Let’s break them down!
The home page is the most important part of your website. Make sure to nail the experience by hitting these 5 areas.
You’re sipping your favorite drink, walking your pup to his go-to doggie park, + email notifications for lead inquiries are rolling in — all bc your website is finally up!
My website copy outline template will give you the skeletons of a website framework so you can publish the damn thing!
