Copy Like It’s Hot: Alexandra Myllaeri

JOUHCO - Copy Like It's Hot - Alexandra Myllaeri

This post is part of my Copy Like It’s Hot series where I highlight my awesome clients and serve you an inside scoop on their copy projects – hot off the press ;).

Copy Like It’s Hot – Alexandra Myllaeri’s Story

Alexandra Myllaeri is a powerhouse Online Business Manager (OBM) based in Switzerland. She’s extremely passionate about providing intentional clarity + structure to 6 & 7-figure female entrepreneurs. As an OBM, she operates as a strategic partner + integral part of your business to ensure things run smoothly so you can continue to scale stress-free.

Alexa came to me and booked a Double Shot Over Ice VIP Day to completely revamp her overall brand and position herself as the go-to OBM you never knew you needed. Together, we worked on up-leveling her Brand Messaging to be authoritative + powerful. Doing so, allowed us to craft elevated Website Copy that spoke to her ideal client, captured her no BS approach, + emphasized her expertise.


Copy Like It’s Hot Details

Brand Messaging + Website Copy

This project was SO exciting because Alexa was undergoing an entire rebranding. She decided to get a brand new website design + wanted strong, captivating copy to match.

Since the goal was to completely elevate Alexa’s brand to match the new vibes + direction she wanted, we redefined her USP (y’all know just how important this is). After that, the next part was tackling the top 5 elements of a home page to display above the fold (you know the drill).

The results? Take a look for yourselves!

*brb fan-girling*

Repositioning Alexa as the go-to OBM

A huge part of positioning is selling the promise. Oof, before we jump into it, let’s address the elephant in the room. I bet you *cringed* when I said “sell”, right? I wouldn’t be surprised because we’re all (unfortunately) programmed to believe that sales is sleazy + scammy + icky. It totally can be, esp when unethical tactics of manipulation come into play—BUT, we’re not about that. Sales can be sexy + what turns a lead into a prospect, and eventually a happy AF customer.

So, the crucial part of this is the storytelling + that’s where I come in 🙂 WHY is Alexa the go-to OBM? What makes her the person you should trust when it comes to the ins and outs of your biz?

It’s imperative that you nail down your brand messaging so that you not only provide a cohesive story, but you captivate + speak to someone’s soul in a way that paints you + your offering as a NEED.

Alexa’s background in project management, business strategy, and technology is critical to applying intentional structure + advice in her role as OBM of your brand. Hiring her gives you access to her experience and extends her knowledge into your framework. Hiring her melts away your overwhelm + cuts away the burnout. Hiring her allows you to focus your eyes back on the prize: scaling your business without worrying about the little things because she has it down on lock.

JOUHCO - Alexandra Myllaeri - About Page - Hero Section

Expanding on impact

Once we set the foundations of who Alexa is, why she’s qualified, and why you need her—it’s time to get to the magic = HOW. Expanding on Alexa’s impact by how she can help + how she can serve you is key.

Alexa’s three main service offerings are online business management, course creation, and strategy sessions. On her services page, we really expand on the details of each offer by painting a picture of how life would be with her in it + in your biz. Remember, you need to always address WIIFM.

JOUHCO - Alexandra Myllaeri - Services Except

The Results

An empowering + uplifting website that not only redefines Alexa’s brand voice + messaging, but positions her as a strategic partner + biz need for you badass female CEOs out there.

Be sure to check out her site! If you’re looking to ditch some of that overwhelm + it aligns with your needs, connect with her 🙂

Interested in making waves and connecting with your dream clients?
Inquire to Copy Like It’s Hot here!

Share this post

Share on email
Share on facebook
Share on twitter
Share on pinterest

Leave a Reply

Your email address will not be published. Required fields are marked *

It’s me, Jenn!

Let’s get to know each other

I believe the impossible is possible with the right mentality, out-of-the box thinking, and a splash of nitro cold brew 😉 

My mission is to help your business thrive by manifesting your ideas into high-conversion copy. The results elevate your brand, foster long-lasting relationships, and ignite customers to take action.

search the site

Jenn Hanft of JOUHCO's clean work desk setup

Website Copy Outline Template

*erase your worries*

You deserve to put yourself out in the world! If copy for your website is driving ya nuts bc you don’t know what to include, this template is for you!

popular posts

Ariel Carr

Copy Like It’s Hot: Ariel Carr

Ariel Carr is an IG Monetization Expert who created an amazing 8-week program and community called #SociallyPaid. There, she teaches badass entrepreneurs and hustlers how to leverage social media successfully.

Read the Post
Hannah Bayles

Copy Like It’s Hot: Hannah Bayles

Hannah was ready to have an all-inclusive website that not only encompassed her many hats, but also perfectly captured her voice. If you’re looking for a voice coach, content creator, aspiring author, and your new bestie—look no further!

Read the Post
Anna Wojtowicz

Copy Like It’s Hot: The AW Creative

Anna was gearing up for the launch of her 1:1 8 week coaching program, Intentional CEO, and wanted a kickass sales page that delivered the right punch + impact. Check out her program if you want to ditch
cookie-cutter BS 🙂

Read the Post

You’re sipping your favorite drink, walking your pup to his go-to doggie park, + email notifications for lead inquiries are rolling in — all bc your website is finally up!

My website copy outline template will give you the skeletons of a website framework so you can publish the damn thing!

Scroll to Top