This post is part of my Copy Like It’s Hot series where I highlight my awesome clients and serve you an inside scoop on their copy projects – hot off the press ;).
Copy Like It’s Hot – Hannah Bayles’ Story
You may have seen Hannah on some form of social media—whether it was reacting to singing on TikTok and YouTube, or giving you total Princess Ariel vibes on Instagram. If not, I’m so glad I get the opportunity to introduce you to the sweetest (and most talented) person!
Hannah wears SO many hats, which is one of the main reasons why she decided it was time to have a website that encompassed ALLLLL the things while capturing her voice to a T. Her most uniquely known “role” is the most caring and thoughtful voice coach you’ll ever meet because her holistic approach brings all the positive energy to literally make you fall in love with your voice again. She’s also a content creator, an aspiring author (her romance novel excerpt literally gave me chills), and your new best friend.
Working on her Website Copy was so fun because it allowed me to dive into the many layers of Hannah and highlight them to the world!
Copy Like It’s Hot Details
Website Copy
A huge piece of being able to craft website copy that *sounds like you* is the research involved to nail down your overall brand messaging and vibe. When I tell you how ecstatic I was to go knee-deep into Hannah’s world, you wouldn’t believe it!
I’m not a singer, at all, but while I was mid-research, Hannah said something that stuck with me: “anyone can learn how to sing.” As I dove into all her social media channels, I found myself going through the motions of her lessons (she’s really the best teacher) and found myself tapping into the HUGE storage of song lyrics found in one of the corners of my brains singing my way around the house. While I sing for fun, there have been MANY times where singing *hurts* and I could never understand why. I just assumed that I’m naturally not a singer, so I don’t have the capacity to sing. I’m so proud to say that after those videos, I actually learned techniques that wiped that pain away and found joy in singing, for fun, again. By no means am I a pro, but I totally gave myself a pat on the back for being able to learn how to mix so much better (blending my head and chest voice). WOOH!
Anyways, through all of this research, I was able to find Hannah’s voice and carry that through her copy so that it truly sounds like her. Go ahead, read it. It’s fun, friendly, and full of love—like she is.
Hannah’s Personal Story
Y’all know that I’m all about high-conversion storytelling. Why? When your dream clients can form a connection, deeper than surface level, that’s where the magic happens. Deeply rooted copy highlights that story and amplifies it.
That’s why it was so important to highlight Hannah’s pivotal moment that ultimately changed the trajectory of her life (you’ll see this tidbit in a moment).
Hannah’s approach to voice coaching is beyond unique because it comes from a huge place of self-love, positivity, and finding a healthy balance. It taps into a special place of encouragement and trust me, you feel the difference.
Hannah’s New Announcement!
A HUGE component of launching Hannah’s brand new website was for people to have one central place to discover the multiple ways they can work with her. It was also a wonderful opportunity for Hannah to launch the news that she’s expanding her studio to include 6 amazing teachers to support her audience.
Hannah has such an incredible community and while she would love an opportunity to support everyone, she’s only one person. It was extremely important to her to introduce a new way for people to get the support they need and extend her impact as much as possible.
The Results
A beautiful website that speaks volumes and addresses everything Hannah has to offer! She’s truly such an incredibly sweet, thoughtful, and caring individual. I can’t wait for y’all to check her out and see for yourself!
