This post is part of my Copy Like It’s Hot series where I highlight my awesome clients and serve you an inside scoop on their copy projects – hot off the press ;).
Copy Like It’s Hot – I Do Design Studio’s Story
Ariel Thieken is a fun and loving branding and web design expert! She has over 10 years in the game and uses a unique strategic, holistic approach to design to craft unforgettable brand experiences for businesses.
She’s always had a passion for design. To give y’all a sense, it dates back to when Tom dominated the social space! (remember those days?!) It wasn’t until she built a wedding-based business up from the ground up as the COO that she decided it was only fitting to niche down to branding and web design for the magic makers of the wedding biz… a.k.a. wedding pros!
I teamed up with Ariel herself to provide a website launch that brought her vision to life! (Y’all know I LOOOOVE a good copy + design duo). The visuals are ALLLL Ariel (as she does what she does best) and the Website Copy is all moi (amplifying her story and bringing that shining personality through!).
Copy Like It’s Hot Details
Website Copy
There’s nothing I love more than impact. With this project not only did I help Ariel bring her website’s messaging to life, but I know for a fact that her skills and strategic approach to design will now extend to wedding pros around the world. I couldn’t have been more happy to be part of Ariel’s beautiful launch of I Do Design Studio!
Ariel completely rebranded and it was super important to ensure that her voice and story shown through. The wedding industry is a special place and it is a HUGE deal for couples to find the right fit. Through I Do Design Studio, wedding professionals can elevate their businesses with branding and web design that capture the hearts of couples.
Ready to say “I Do”? 😍
Telling Ariel’s Story
The beauty behind a rebrand or just any launch in general is telling your story. Out of allllllllll the pros out there, why should someone buy from YOU! A huge part of this is infusing personality (YOUR personality) into your story and telling it unapologetically. We all know that people buy from people, so your story is crucial.
With Ariel, it was clear that design stole her heart. And even more clear that the wedding industry had a special place ever since the age of 19. Rebranding her branding and web design business to I Do Design Studio is such a fun and passion-filled milestone because Ariel can now do something she loves for the industry she fell in love with!
How Ariel Serves Wedding Pros
As Ariel niched down to serving wedding professionals, she also tightened up her services to offer high-end custom branding, semi-custom website, and high-end custom website + integrations! Visual identities built from strategy and intention is her strong suit. Paired with an ultimate website design that shines a light on expertise, evoking trust, and creating a seamless process for all-in couples… that’s magic!
The Results
A beautiful website that fully captures Ariel’s thoughtful design and her fun, charming personality. If you’re a wedding pro, Ariel is the go-to branding and web design expert to craft stunning visuals for your brand experience.
Full Deets: Branding + Web Design by Ariel Thieken herself, personality-driven copy by moi, and branding photography by Betts Photography.
