Copy Like It’s Hot: I Do Design Studio

JOUHCO - Copy Like It's Hot - Ariel Thieken - I Do Design Studio

This post is part of my Copy Like It’s Hot series where I highlight my awesome clients and serve you an inside scoop on their copy projects – hot off the press ;).

Copy Like It’s Hot – I Do Design Studio’s Story

Ariel Thieken is a fun and loving branding and web design expert! She has over 10 years in the game and uses a unique strategic, holistic approach to design to craft unforgettable brand experiences for businesses.

She’s always had a passion for design. To give y’all a sense, it dates back to when Tom dominated the social space! (remember those days?!) It wasn’t until she built a wedding-based business up from the ground up as the COO that she decided it was only fitting to niche down to branding and web design for the magic makers of the wedding biz… a.k.a. wedding pros!

I teamed up with Ariel herself to provide a website launch that brought her vision to life! (Y’all know I LOOOOVE a good copy + design duo). The visuals are ALLLL Ariel (as she does what she does best) and the Website Copy is all moi (amplifying her story and bringing that shining personality through!).

Copy Like It’s Hot Details

Website Copy

There’s nothing I love more than impact. With this project not only did I help Ariel bring her website’s messaging to life, but I know for a fact that her skills and strategic approach to design will now extend to wedding pros around the world. I couldn’t have been more happy to be part of Ariel’s beautiful launch of I Do Design Studio!

Ariel completely rebranded and it was super important to ensure that her voice and story shown through. The wedding industry is a special place and it is a HUGE deal for couples to find the right fit. Through I Do Design Studio, wedding professionals can elevate their businesses with branding and web design that capture the hearts of couples.

Ready to say “I Do”? 😍

I Do Design Studio - Home Page - Excerpt

Telling Ariel’s Story

The beauty behind a rebrand or just any launch in general is telling your story. Out of allllllllll the pros out there, why should someone buy from YOU! A huge part of this is infusing personality (YOUR personality) into your story and telling it unapologetically. We all know that people buy from people, so your story is crucial.

With Ariel, it was clear that design stole her heart. And even more clear that the wedding industry had a special place ever since the age of 19. Rebranding her branding and web design business to I Do Design Studio is such a fun and passion-filled milestone because Ariel can now do something she loves for the industry she fell in love with!

I Do Design Studio - About Page - Excerpt

How Ariel Serves Wedding Pros

As Ariel niched down to serving wedding professionals, she also tightened up her services to offer high-end custom branding, semi-custom website, and high-end custom website + integrations! Visual identities built from strategy and intention is her strong suit. Paired with an ultimate website design that shines a light on expertise, evoking trust, and creating a seamless process for all-in couples… that’s magic!

I Do Design Studio - Services Page - Excerpt

The Results

A beautiful website that fully captures Ariel’s thoughtful design and her fun, charming personality. If you’re a wedding pro, Ariel is the go-to branding and web design expert to craft stunning visuals for your brand experience.

Full Deets: Branding + Web Design by Ariel Thieken herself, personality-driven copy by moi, and branding photography by Betts Photography.

Check out the site here.

Ready to amplify your voice with high-conversion storytelling?
Inquire to Copy Like It’s Hot here!

Share this post

Share on email
Share on facebook
Share on twitter
Share on pinterest

It’s meeeee, Jenn.

fueled by coffee, dancing, + the fluff club

I believe the impossible is possible with the right mentality, out-of-the-box thinking, and a splash of nitro cold brew ;) 

My sole mission is impact and being a catalyst for change. You deserve have the confidence to be authentically as you are and have your story be heard! I’m here to kick your biz up several notches. Coming in hottttt with personality-driven copy that hits different.

search the site

Jenn Hanft of JOUHCO - Branding Photo by Ruby Olivia Photography

Website Copy Outline Template

*erase your worries*

You deserve to put yourself out in the world! If copy for your website is driving ya nuts bc you don’t know what to include, this template is for you!

popular posts

How To Make Your Copy More Engaging

As perfect as your DIY copy may feel (trust me, I KNOW you’re clever AF), there are always to make your words more magical, more impactful, + more engaging. Since I’ve always got your back, I’ve rounded up some hot copywriting tips for ya right here.

Read More »

Software I Use In My Business On A Daily Basis

When you’re the boss, and especially if you’re just starting out, you’re in charge of ~every~ little thing. You’re responsible for organizing + answering all your emails, scheduling all your appts., writing client proposals + contracts, sending out invoices, handling your biz bookkeeping— and we haven’t even gotten to the client work. Basically, YOU wear all the hats! [Insert link to blog post] And if anything falls through the cracks, that’s on you, so you better have systems in place to keep the absolute worst from happening. To save you the heart ache + the sleepless nights, I’ll be sharing the software I use on a daily basis to keep my business + all its moving parts in check!

Read More »

The 3 C’s Of Copywriting

Great copy takes your reader by the hand + says out loud what they were thinking in the first place. Writing in a way that promotes authentic + genuine connection is the superpower of every copywriter that knows their stuff. 👏🏽 The 3 C’s of copywriting are the foundation of my process + I hope they help you in your journey of writing copy with MAJOR impact!

Read More »

Website Copy Outline Doc

You’re sipping your favorite drink, walking your pup to his go-to doggie park, + email notifications for lead inquiries are rolling in — all bc your website is finally up!

My website copy outline template will give you the skeletons of a website framework so you can publish the damn thing!

Scroll to Top