Copy Like It’s Hot: The AW Creative

JOUHCO - Copy Like Its Hot - The AW Creative - Sales Page

This post is part of my Copy Like It’s Hot series where I highlight my awesome clients and serve you an inside scoop on their copy projects – hot off the press ;).

Copy Like It’s Hot – The AW Creative’s Story

Anna is an ex-corporate baby who built a marketing career for over 10 years in NYC. 2020 was the year of all years (for all of us). Anna hit rock bottom. Between getting laid off, taking care of over $10k in vet bills for her dog, Coco, and feeling stress + anxiety over job hunting—it was time for her to build a life of purpose, intent, and happiness.

The AW Creative was born and Anna was able to double her corporate income in under 5 months.

How?

Anna decided to go ALL in. Using her corporate marketing background and investing in coaching early on, she was able to scale her business to $15k months in half a year. Through this experience, Anna wanted to create a program that supported ambitious women intentionally and met them where they were. Ditching the cookie-cutter methods and group coaching atmosphere, she created her 1:1 8 week coaching program: Intentional CEO.

To bring it to life, Anna tapped me to craft a Sales Page that delivered impactful, intentional messaging—just like her program.


The AW Creative - Sales Page - Excerpt 1

Copy Like It’s Hot Details

Sales Page

Y’all know that I’m ALLLL about the impact, so when Anna came to me with this project I was beyond floored to dig in!

When you think of a sales page, the obvious main goal is to sell out of that offering. But what’s the magic to conversion? Connection. And you’ll hear me say that connection is king time and time again because it’s true.

If you can connect to someone on a deeper level, that is the secret sauce to any successful launch. Deeply rooted copy sells because it resonates.

Anna’s Intentional CEO is all about the impact. Driving transparency, custom-tailored strategy, and purpose-driven mentorship. Because of this, it was very important to weave this through the sales page and call attention to the intentionality behind it.

This program isn’t like the typical cookie-cutter frameworks out there. It doesn’t involve massive groups with no 1:1 time with the expert. It doesn’t give you generic advice and leave you feeling unsupported.

Instead, you get a completely custom-tailored strategy that meets you where you are—because every business is unique. You get private 1:1 time with Anna to receive the support + accountability you deserve, right from the source.

The AW Creative - Sales Page - Excerpt 2

Why Anna?

Addressing why this program was different was key. Since the coaching space is filled with a lot of BS, it’s so easy to get burned. We can all agree that some investments are not worth it and it’s so, so hard to identify which ones are the right ones. I’ve been down that road before, and so has Anna, so it needed to be addressed.

Since Intentional CEO is built on intention and impact, this came easy. Anna’s pillars are transparency, accountability, and expertise.

She’s a strong believer that honesty and transparency is the best policy, which is why coaching is truly a no-one-size-fits-all experience. She meets you where you’re at and devises a strategy that will work for YOU.

A huge part of success is support, so Anna is your official BFF + hype woman cheering you on every step of the way. You’ll never be left in the dust.

Anna brings 10 years of corporate marketing experience to the table, along with her own success as an entrepreneur. So in turn, you get access to her knowledge, insights, and experiences.

The AW Creative - Sales Page - Excerpt 3

The Results

A kickass sales page that packs an intentional punch and drives the impact that Anna will have on your business. If you’re looking for a coach who will have your back every step of the way who won’t sugarcoat things for you, Anna is your girl! Check out Intentional CEO!

Ready to kick your biz up several notches?
Inquire to Copy Like It’s Hot here!

Share this post

Share on email
Share on facebook
Share on twitter
Share on pinterest

Leave a Reply

Your email address will not be published. Required fields are marked *

It’s me, Jenn!

Let’s get to know each other

I believe the impossible is possible with the right mentality, out-of-the box thinking, and a splash of nitro cold brew 😉 

My mission is to help your business thrive by manifesting your ideas into high-conversion copy. The results elevate your brand, foster long-lasting relationships, and ignite customers to take action.

search the site

Jenn Hanft of JOUHCO's clean work desk setup

Website Copy Outline Template

*erase your worries*

You deserve to put yourself out in the world! If copy for your website is driving ya nuts bc you don’t know what to include, this template is for you!

popular posts

Ariel Carr

Copy Like It’s Hot: Ariel Carr

Ariel Carr is an IG Monetization Expert who created an amazing 8-week program and community called #SociallyPaid. There, she teaches badass entrepreneurs and hustlers how to leverage social media successfully.

Read the Post
Hannah Bayles

Copy Like It’s Hot: Hannah Bayles

Hannah was ready to have an all-inclusive website that not only encompassed her many hats, but also perfectly captured her voice. If you’re looking for a voice coach, content creator, aspiring author, and your new bestie—look no further!

Read the Post
Anna Wojtowicz

Copy Like It’s Hot: The AW Creative

Anna was gearing up for the launch of her 1:1 8 week coaching program, Intentional CEO, and wanted a kickass sales page that delivered the right punch + impact. Check out her program if you want to ditch
cookie-cutter BS 🙂

Read the Post

You’re sipping your favorite drink, walking your pup to his go-to doggie park, + email notifications for lead inquiries are rolling in — all bc your website is finally up!

My website copy outline template will give you the skeletons of a website framework so you can publish the damn thing!

Scroll to Top