This post is part of my Copy Like It’s Hot series where I highlight my awesome clients and serve you an inside scoop on their copy projects – hot off the press ;).
Copy Like It’s Hot – The AW Creative’s Story
Anna is an ex-corporate baby who built a marketing career for over 10 years in NYC. 2020 was the year of all years (for all of us). Anna hit rock bottom. Between getting laid off, taking care of over $10k in vet bills for her dog, Coco, and feeling stress + anxiety over job hunting—it was time for her to build a life of purpose, intent, and happiness.
The AW Creative was born and Anna was able to double her corporate income in under 5 months.
Anna decided to go ALL in. Using her corporate marketing background and investing in coaching early on, she was able to scale her business to $15k months in half a year. Through this experience, Anna wanted to create a program that supported ambitious women intentionally and met them where they were. Ditching the cookie-cutter methods and group coaching atmosphere, she created her 1:1 8 week coaching program: Intentional CEO.
To bring it to life, Anna tapped me to craft a Sales Page that delivered impactful, intentional messaging—just like her program.
Copy Like It’s Hot Details
Y’all know that I’m ALLLL about the impact, so when Anna came to me with this project I was beyond floored to dig in!
When you think of a sales page, the obvious main goal is to sell out of that offering. But what’s the magic to conversion? Connection. And you’ll hear me say that connection is king time and time again because it’s true.
If you can connect to someone on a deeper level, that is the secret sauce to any successful launch. Deeply rooted copy sells because it resonates.
Anna’s Intentional CEO is all about the impact. Driving transparency, custom-tailored strategy, and purpose-driven mentorship. Because of this, it was very important to weave this through the sales page and call attention to the intentionality behind it.
This program isn’t like the typical cookie-cutter frameworks out there. It doesn’t involve massive groups with no 1:1 time with the expert. It doesn’t give you generic advice and leave you feeling unsupported.
Instead, you get a completely custom-tailored strategy that meets you where you are—because every business is unique. You get private 1:1 time with Anna to receive the support + accountability you deserve, right from the source.
Addressing why this program was different was key. Since the coaching space is filled with a lot of BS, it’s so easy to get burned. We can all agree that some investments are not worth it and it’s so, so hard to identify which ones are the right ones. I’ve been down that road before, and so has Anna, so it needed to be addressed.
Since Intentional CEO is built on intention and impact, this came easy. Anna’s pillars are transparency, accountability, and expertise.
She’s a strong believer that honesty and transparency is the best policy, which is why coaching is truly a no-one-size-fits-all experience. She meets you where you’re at and devises a strategy that will work for YOU.
A huge part of success is support, so Anna is your official BFF + hype woman cheering you on every step of the way. You’ll never be left in the dust.
Anna brings 10 years of corporate marketing experience to the table, along with her own success as an entrepreneur. So in turn, you get access to her knowledge, insights, and experiences.
A kickass sales page that packs an intentional punch and drives the impact that Anna will have on your business. If you’re looking for a coach who will have your back every step of the way who won’t sugarcoat things for you, Anna is your girl! Check out Intentional CEO!