This post is part of my Copy Like It’s Hot series where I highlight my awesome clients and serve you an inside scoop on their copy projects – hot off the press ;).
Copy Like It’s Hot – Walla Walla Creative’s Story
Kat is a badass social media hype woman based in Walla Walla, WA. She is super bubbly, passionate, and your biggest cheerleader when it comes to getting you seen and growing your social media presence.
Walla Walla is a small town in Washington and it means “many waters”. As a nod to her home and community, Walla Walla Creative (WWC) was born to give businesses a voice and the acknowledgement they deserve online. She wanted to use her background to support local businesses when the pandemic hit. She grew rapidly and knew it was time to officially launch a website that represented her brand in its fullest glory.
I teamed up with Celeste of Sainte Noire to provide Kat with the website launch of her dreams.
Celeste brought Kat’s vision to life through branding that definitely passes the vibe check and a beautifully crafted website that is completely unique to Kat’s personality. I crafted Website Copy that infused her personality into every word and amplified her story.
Copy Like It’s Hot Details
This project was SO much fun. Not only did I get to work with an amazing design partner, Celeste, but I got the opportunity to tell Kat’s story in an impactful way for the very first time. Because this project was a launch, we were able to really give Walla Walla Creative the debut it deserved.
The goal was to create a kickass website for Kat to showcase her story, her passion, and her work to the world. Since WWC never had an official website before, Kat and I worked closely to define what her brand voice would be. We wanted her brand to feel empowering, bold, and exude Kat’s energy.
The results? Literally chef’s kiss.
Refining Kat’s Ideal Client
Part of Kat’s official website launch was refining who her ideal client is. When she first started Walla Walla Creative, she served local businesses in her community and helped them get seen and be heard.
As her business grew, Kat saw a new vision for WWC: empowering women CEOs by helping them grow their business with custom social strategy. She wanted to showcase the importance of having a content strategy and give women the support they needed to scale their businesses without worrying about ALLL the things.
It was important to highlight that Kat brings over 5 years of social media, PR, and marketing experience to the table and to position her as THE go-to hype woman you need in your life. A huge part of Kat’s brand is the vibrant energy and passion she exudes. Ensuring her copy covered that to a T was a MUST.
How WWC Serves Its Clients
Kat originally had 4 packages that she offers clients, serving different capacities based on their needs. While Kat felt really good about each package, she wanted to spice things up and truly bring her personality to each one. So we decided to rename her packages to make them memorable and more exciting.
It was also a HUGE point for Kat to showcase that while she provides set packages, customization is key. She recognizes that every business is different and she wanted that to translate in her copy. She wants women to feel welcomed and taken care of, always.
As Kat is shifting her focus to captivate and empower women entrepreneurs, her passion has always been rooted in helping any business get results in the online space. With that being said, it was crucial that Kat had a page dedicated to the variety of diverse client she’s worked with in the many different spaces.
WWC’s mission is to serve clients with an experience that elevates their own businesses through social media recognition, but to provide them with genuine support and friendship. Fostering that sense of connection is an integral part of what Kat does and loves.
A kickass website that exudes Kat’s contagious energy and warmth in every form: branding, design, and copy. If you’re in need of the ultimate hype woman, Kat is your girl for all things social. She’s truly such an amazing ball of sunshine.