Spec Ad - Social Media & Banner Campaign


Kramers is a bookstore and cafe located in Washington, DC. It made its debut in 1976 as the first in its establishment – maintaining a lively atmosphere, full-service bar, and hundreds of book-related events yearly.


Kramers wanted to promote their Bookish Bubbles offering and bring more awareness to their All Day Cafe. The goal was to create buzz and have people reserve a slot.


Graphic designer Sanha Park and I partnered to create a speculative social media and banner campaign designed to enhance Kramers’ existing Bookish Bubbles offering. We wanted to focus on how unique the experience was. We aimed to highlight that this is perfect opportunity to grab a new book, enjoy some coffee or food, and dive into a cozy, socially distanced experience.  

JOUHCO - Kramers Spec Ad Social Media Campaign Board

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Jenn Jouhseik of JOUHCO - Branding Photo by Ruby Olivia Photography


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