P&G Good Everyday is a consumer rewards program that turns everyday actions into acts of good. Every action generates donations to a cause of your choice and earns you points to redeem.
P&G Good Everyday wanted to promote their new rewards program while generating increased awareness for their #GivingTuesday campaign.
I created content that focused on the P&G Good Everyday platform and crafted caption copy that highlighted the program, benefits, and a clear CTA.
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