personality-driven copy for passionate + ambitious female ceos

It's time to kick your biz up several notches

Jenn Hanft of JOUHCO - Branding Photo by Ruby Olivia Photography

It's the making your life easier part for us

Irresistible brand messaging and personality-driven copy are key to driving a personal connection. Whether you need a trusted friend to strategize with you, a done-for-you-please-take-it-off-my-plate kind of job, or you just need a little tweak… we’re here for it AND you!

Working with us is an experience that we want you to love. We personalize everything to fit you and your business. No cookie-cutter nonsense here! That’s a promise we stand by.

Everything is amazing! I definitely feel like this is a great value for my investment and I am so happy!

milla r.

On The Menu

The Brand Story Roast


Let’s turn your raw passions, ideas, and dreams into the most delicious, savory, and irresistibly memorable coffee that the dreamiest of clients can enjoy however they like. 

Brand messaging + voice brews down to what you say and how you say it. This is the foundation of your brand that gives you the power to leave an irresistibly memorable impression that has people coming back for more.

When you have cohesive + flavorful messaging that captures your brand voice with finesse, you’ll attract and magnetize your dream clients.

This is perfect if you…

☕️ are just starting out and need to lay the bones of your kickass biz

☕️ are ready to pivot your business in a brand new direction and need the core foundations locked and loaded for success

☕️ want to elevate tf out of your existing foundations so your brand awareness skyrockets and your clientele relationships deepen

Ideally, you have a strong vision for your business and need someone to pull it all out of your head and onto paper (or the interwebs in this case).

We’ll dig deep to uncover all the special notes and flavors that make your brand story come to life.


  • Brand clarity questionnaire
  • Kick-off strategy session
  • In-depth voice analysis, research, discovery, and competitor analysis
  • Immersion into your brand essence to detail core values, vision, origin story, USP, dream audience, bio, etc.
  • Unveiling your unique expertise, signature offers/frameworks, processes, and differentiators
  • Mapping your personality, style nuances, messaging guidelines, and content
  • Internal Google Doc + Styled Guide
  • 2 rounds of revisions

The Website Pour-Over


Let’s brew a delightful batch of coffee that delivers impactful notes, soothes the soul, and leaves you with a warm, fuzzy feeling.

Your website is like your digital storefront. Beautiful designs captivate, but copy converts. This is your opportunity to greet your dream clients with some oomph that lets them know they’re in the right place for exactly what they need.

When you have a compelling website that details your expertise, unique story, and personality, you’ll inspire the right people to take action.

This is perfect if you…

☕️ are launching a brand new site and want to ensure that you’re giving it all you got to hit home

☕️ DIYed your previous copy and it served you well, but now you want to kick things up several notches

☕️ are ready to undergo a complete brand glow up and want to pull out the big guns to make sure everything is perfffff 

Ideally, you already have a strong brand story and just need some much-needed magic to pull it all together.

We’ll infuse storytelling + personality that speaks for itself and leaves a lasting impression.


  • Client questionnaire
  • Kick-off strategy session
  • Research, discovery, + competitor analysis
  • Personality-driven web copy for up to 5 core pages (e.g. Home, About, Services, Contact, etc. – additional pages can be added on)
  • Light backend SEO (Title Tag, Meta Description, Slug, and Meta Keywords)
  • 2 rounds of revisions

The Daily Email Brew


Let’s turn your personal stories, thoughts, and expertise into a daily shot of value straight to your email list. 

Email marketing has the power to build authority, deepen relationships, and make you that moneyyy honeyyy. It is an extremely lucrative revenue stream and community builder when sustained and nurtured the right way.  

When you infuse storytelling and insightful angles into your emails, ramp up strategy and automations, and fix deliverability issues, your email list can print money.

This is perfect if you…

☕️ have zero time for email marketing and want an expert to handle everything so you don’t have to lift a finger

☕️ have multiple people working on email marketing and you want to merge everything with one person who can do it all

☕️ feel capped out on ideas and know you can be doing more, but have no idea where/how to start 

Ideally, you have an engaged list, a proven offer/product, and a monthly email revenue 5 figures and up.

We’ll step in to fully manage all things email marketing (copy, strategy, automations, and deliverability). With our retainer, we can generate up to 20-50% more revenue.


  • Strategy calls & weekly touch base updates
  • Daily management of ESP
  • Personality-driven broadcast emails (gradually ramped up to daily)
  • Research + discovery when applicable
  • Automation sequence build outs & optimization as needed
  • Campaign builds as needed
  • Ongoing deliverability testing to ensure you keep hitting Primary tab and not Promo/Spam

I’m so happy with what you created for me and this is such a huge weight off my shoulders! I wouldn’t have been able to write this many captions in the short amount of time you did. You’re freaking amazing!!

natalie r.

The Process

Copy caffeination coming in hottttt

Coffee Chat

chill and cozy vibes

You waltz in and tell us all about you, your biz, and what you’re looking for. We’ll spend time getting to know each other, talk all about your goals, and zero in on how we can help you exceed them. If we’re the perfect blend, we’ll send you a proposal to digest + we’ll lock it in. 



It's official, official!

You’ll receive a Welcome Kit  detailing everything you need to know! With the ample time leading up to our project start, you’ll complete your homework (we ask the tough Q’s!). If you ever need us, you’ll have access to a private Slack channel to reach the team anytime. 



Let's your biz up, shall we?

The day has come! We’ll hop on our KO call where we will fully immerse into everything YOU. After, we’ll step into our ZOG + craft the heck out of a dazzling draft for you to look at. 


Happy Dance

woohoo! It's a wrap!

We tighten up everything to perfection together in 2 revision rounds. Once finalized, we’ll celebrate and bust out the crazy dance moves. We did it!


Jenn is THE one! She’s an exceptional personality-driven copywriter. She’s able to interpret what is needed and routinely surpasses expectations.

salina y.


Jenn Hanft of JOUHCO - Branding Photo by Ruby Olivia Photography


*this page may contain affiliate links. meaning, we may get a little cha-ching if you purchase through them. it costs nothing extra + we wouldn’t share it if we didn’t stand by it


Our services are on a first-come, first-serve basis so there may be a waitlist depending on when you reach out about your project. We always recommend reaching out about 1-2 months in advance of your deadline. That way it allows us ample time to get to know you, your business, and not rush through the process.

Timelines are subject to change depending on scope!

Due to the time, research, and strategy that goes into each project – we accept a limited number of clients per month to ensure we’re fully dedicated to providing the quality attention and care to your project. We always suggest to book in advance so we have ample time to achieve your desired goals!

By default, our projects are on a 50/50 payment schedule. Meaning 50% is due at signing to reserve your spot in our calendar. The remaining balance is paid when the project is complete, prior to the delivery of final hand-off files.

We also offer flexible payment plan options.

For monthly retainers, payment is due upfront. 

Rebel, eh? Maaaaybe we have a secret menu.  Place an order for a Custom Blend + we can see what we can do 😉

We like to leave the branding and web design work to the pros.

That said, we have a few kickass partners in crime. Shoot us an email or DM + we’ll hand over the goods.

Remember, design captivates + copy converts 🤍

Our website design is a template from Davey & Krista*. They’re amazing and offer beautiful layouts.

If you want branding and/or a website design personalized to fit you and your biz, we have the perfect recos! 

Ruby Olivia Photography 🤍

Are you our next copy client?

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