Smoko Now

Spec ad - Email

Client:

Smoko is a brand who creates unique products that brighten up your work week. The term “smoko” originates from Australian slang for “short break from the daily grind of work”.

Project:

Smoko wants to promote their newest Tayto plush in times for Valentine’s Day pre-order. The goal is to bring awareness to the new product and share the love with friends, lovers, and even themselves.

Result:

Graphic designer Jianna Caronan and I partnered to create a speculative email designed to introduce and promote Smoko’s latest Valentine’s Day Tayto Plush for pre-order. We aimed to highlight that this adorable plushie is a great gift choice for friends, lovers, and themselves. We also introduced a fun customization option to enhance the experience.

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