Why Brand Messaging Is Important
If you’re a business owner, brand messaging defines who you are, what you stand for, and it distinguishes you from your competition. It’s whatyou offer who you offering your products + services to, and how you deliver that offer. It’s basically the underlying value of everything your brand is about. If you’re struggling to stand out from the crowd + connect with your target audience, it’s probably because you haven’t nailed down your brand messaging yet!