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Look, I get it. Everywhere you turn, there’s some guru pushing you to follow their tried + true formula, claiming “if you don’t do this, you won’t get where you want to go.” We’re told on a daily basis that there’s a game-plan we gotta stick to if we’re serious about finding the right clients, getting fully booked out, or scaling our biz. I know firsthand how overwhelming the heaps + heaps of unsolicited advice can get, so I thought I’d set the record straight.