There are a TON of factors that go into a successful website, but a HUGE one that is often overlooked is good copy. ⚡️ Look, rock solid copy is CRUCIAL to the success of every biz. (Yes, that includes yours!!) While you may be slaying the game on socials + your killer content is building authority with your audience, copy is what motivates + encourages consumers to take action. Copy is the key ingredient that WILL get your website to convert!