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personality-driven copywriting

Why Your Website Isn't Converting

Why Your Website Isn’t Converting

There are a TON of factors that go into a successful website, but a HUGE one that is often overlooked is good copy. ⚡️ Look, rock solid copy is CRUCIAL to the success of every biz. (Yes, that includes yours!!) While you may be slaying the game on socials + your killer content is building authority with your audience, copy is what motivates + encourages consumers to take action. Copy is the key ingredient that WILL get your website to convert!

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How To Create Scroll-Stopping Posts

How To Create Scroll-Stopping Posts

With the rise of social media platforms like Insta, FB, Twitter, + TikTok, it’s hard to avoid the cycle of passive scrolling because of the heaps + heaps of content that’s thrown at us on a daily basis! And with SO much content for users to consume, it’s easy to get lost in the background noise when you put out content for your biz on socials. Today, I thought I’d share how I create scroll-stopping posts that catch my audience’s attention, hook, line, + sinker. 😎

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How To Craft An About Page

How To Craft An About Page

I know, I know. The About Page is one of THE trickiest parts of web copy to write + write well. Even the most experienced copywriters will say writing their own About Page is one of the hardest things to do. So if the pros are stumbling over it, no sweat if you find it difficult to do for yourself! If you’re struggling to write your About Page—which tends to be the most-visited page on any website, after the home page! So getting it ✨just right✨ is crucial—then I’m here to save the day. 😉

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The-3-Cs-Of-Copywriting

The 3 C’s Of Copywriting

Great copy takes your reader by the hand + says out loud what they were thinking in the first place. Writing in a way that promotes authentic + genuine connection is the superpower of every copywriter that knows their stuff. 👏🏽 The 3 C’s of copywriting are the foundation of my process + I hope they help you in your journey of writing copy with MAJOR impact!

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Website Copy Outline Doc

You’re sipping your favorite drink, walking your pup to his go-to doggie park, + email notifications for lead inquiries are rolling in — all bc your website is finally up!

My website copy outline template will give you the skeletons of a website framework so you can publish the damn thing!

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