Why Brand Messaging Is Important

Why Brand Messaging Is Important

Make Your Brand Irresistibly Memorable

“What is brand messaging?” is one of my absolute✨favorite✨ questions to answer because it’s something EVERY business needs.

If you’re a business owner, brand messaging defines who you are, what you stand for, and it distinguishes you from your competition.

It’s what you offer, who you offering your products + services to, and how you deliver that offer. It’s basically the underlying value of everything your brand is about.

If you’re struggling to stand out from the crowd + connect with your target audience, it’s probably because you haven’t nailed down your brand messaging yet!

You see, brand messaging is CRUCIAL to creating an irresistibly memorable brand. And this applies to everybodyyy.

It’s in your web copy, sales copy, marketing emails, social posts, and is present in any other text that involves your business.

This matters because it’s how you’re presenting your brand to the world.

Without it:

πŸ‘ŽπŸΌ You’re horribly inconsistent
πŸ‘ŽπŸΌ You aren’t communicating effectively
πŸ‘ŽπŸΌ No one knows who you’re talking to
πŸ‘ŽπŸΌ It’s unclear how you provide a solution
πŸ‘ŽπŸΌ You don’t stand out


Through brand messaging, you can clearly communicate:

🌟 The values at the heart of your company
🌟 Your purpose of doing business (beyond making $$$!)
🌟 How you’re different from your competitors
🌟 Your personality + how your audience relates with your brand
🌟 What clients can expect from working with or interacting with your biz

😍 Now THAT’S more like it.

You may ask, “how do I make my brand messaging effective + the right fit for me?”

I’ve got some tips for that too!

Effective brand messaging:

πŸ’₯ Is simple, clear, + relatable
πŸ’₯ Includes key differentiators that show what you gotta offer over your competition
πŸ’₯ Relevant to your audience’s needs + concerns
πŸ’₯ Compelling but easy to understand
πŸ’₯ Speaks to your ideal client’s emotions
πŸ’₯ Has a unique and recognizable voice

Brand messaging is key to connecting with the people your business was built for!

It also lets your audience know what to expect from you, starting with their very first interaction with your brand.

You’ve got products, services, and a cause you’re passionate about, so figuring out your brand messaging is the best way to share that with the world!

Plus, if you’re serious about making an impact and expanding your reach, nailing your brand messaging is the way to go. The goal is to be able to have someone read a piece of copy and know immediately that it’s you and what you offer.

That, my friend, is why brand messaging is so important. ⚑️

So if you’re gearing up for a rebrand, launch, or just need a refreshβ€”pause and really assess your current brand messaging.

Is it strong? Is it clear? Need me? You know where to reach me! Let’s chat because you KNOW I gotchu. πŸ₯°

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It’s meeeee, Jenn.

fueled by coffee, dancing, + the fluff club

I believe the impossible is possible with the right mentality, out-of-the-box thinking, and a splash of nitro cold brew ;)Β 

My sole mission is impact and being a catalyst for change. You deserve have the confidence to be authentically as you are and have your story be heard! I’m here to kick your biz up several notches. Coming in hottttt with personality-driven copy that hits different.

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Jenn Hanft of JOUHCO - Branding Photo by Ruby Olivia Photography

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