Why Brand Messaging Is Important

Why Brand Messaging Is Important

Make Your Brand Irresistibly Memorable

“What is brand messaging?” is one of my absolute✨favorite✨ questions to answer because it’s something EVERY business needs.

If you’re a business owner, brand messaging defines who you are, what you stand for, and it distinguishes you from your competition.

It’s what you offer, who you offering your products + services to, and how you deliver that offer. It’s basically the underlying value of everything your brand is about.

If you’re struggling to stand out from the crowd + connect with your target audience, it’s probably because you haven’t nailed down your brand messaging yet!

You see, brand messaging is CRUCIAL to creating an irresistibly memorable brand. And this applies to everybodyyy.

It’s in your web copy, sales copy, marketing emails, social posts, and is present in any other text that involves your business.

This matters because it’s how you’re presenting your brand to the world.

Without it:

👎🏼 You’re horribly inconsistent
👎🏼 You aren’t communicating effectively
👎🏼 No one knows who you’re talking to
👎🏼 It’s unclear how you provide a solution
👎🏼 You don’t stand out


Through brand messaging, you can clearly communicate:

🌟 The values at the heart of your company
🌟 Your purpose of doing business (beyond making $$$!)
🌟 How you’re different from your competitors
🌟 Your personality + how your audience relates with your brand
🌟 What clients can expect from working with or interacting with your biz

😍 Now THAT’S more like it.

You may ask, “how do I make my brand messaging effective + the right fit for me?”

I’ve got some tips for that too!

Effective brand messaging:

💥 Is simple, clear, + relatable
💥 Includes key differentiators that show what you gotta offer over your competition
💥 Relevant to your audience’s needs + concerns
💥 Compelling but easy to understand
💥 Speaks to your ideal client’s emotions
💥 Has a unique and recognizable voice

Brand messaging is key to connecting with the people your business was built for!

It also lets your audience know what to expect from you, starting with their very first interaction with your brand.

You’ve got products, services, and a cause you’re passionate about, so figuring out your brand messaging is the best way to share that with the world!

Plus, if you’re serious about making an impact and expanding your reach, nailing your brand messaging is the way to go. The goal is to be able to have someone read a piece of copy and know immediately that it’s you and what you offer.

That, my friend, is why brand messaging is so important. ⚡️

So if you’re gearing up for a rebrand, launch, or just need a refresh—pause and really assess your current brand messaging.

Is it strong? Is it clear? Need me? You know where to reach me! Let’s chat because you KNOW I gotchu. 🥰

Share this post

It’s meeeee, Jenn.

fueled by coffee, dancing, + the fluff club

I believe the impossible is possible with the right mentality, out-of-the-box thinking, and a splash of nitro cold brew ;) 

My sole mission is impact and being a catalyst for change. You deserve have the confidence to be authentically as you are and have your story be heard! I’m here to kick your biz up several notches. Coming in hottttt with personality-driven copy that hits different.

search the site

popular posts

Why Your Website Isn’t Converting

There are a TON of factors that go into a successful website, but a HUGE one that is often overlooked is good copy. ⚡️ Look, rock solid copy is CRUCIAL to the success of every biz. (Yes, that includes yours!!) While you may be slaying the game on socials + your killer content is building authority with your audience, copy is what motivates + encourages consumers to take action. Copy is the key ingredient that WILL get your website to convert!

Read More »

Favorite Resources Vol. 1

I’m a small biz owner myself and through trial + error, I’ve found some of THE best apps + tools that will keep you organized, boost your productivity, and help you save your creative energy for the tasks that matter most. Ready for the goods? I’ve listed my favorite resources +business must-haves below! 😉

Read More »

Website Copy Outline Doc

You’re sipping your favorite drink, walking your pup to his go-to doggie park, + email notifications for lead inquiries are rolling in — all bc your website is finally up!

My website copy outline template will give you the skeletons of a website framework so you can publish the damn thing!

Scroll to Top