Meet Jenn, Founder & CEO

Lead Personality-Driven Copywriter, BRAND STORYTELLER, AND Iced Coffee Aficionado

EMAIL/SMS STRATEGIST, PERSONALITY-DRIVEN COPYWRITER, BRAND STORYTELLER, COFFEE ENTHUSIAST, & RING LEADER OF THE FLUFF CLUB

Coming from the corporate world, I know what it’s like to become a watered down version of myself. After spending 6+ years as a SHRM-CP HR Professional and 5+ years of emulating brand voice for top brands like Uniqlo, Dunkin’, Burts Bees, and Oral B, I left the digital ad agency space.

I founded JOUHCO® to magnify the stories of ambitious, multi-passionate entrepreneurs & business owners worldwide and see their impact extend tenfold.

Since then, I’ve trained under several industry leaders: Rob & Kira’s The Copywriter Club Think Tank, Joanna Wiebe’s Copy School—earning certifications in Emails, Funnels, Landing Pages, Website Copy, and Sales Pages, Justin Blackman’s Codex Academy—earning a certification in Brand Voice, and Troy Ericson’s ELM Certification Program—earning a certification in Email List Management.

With my high-conversion storytelling approach, I holistically identify your secret sauce, nail your messaging, and craft compelling copy that deeply resonates with your dream clients and inspires them to take action. I thrive working with multi-passionate and ambitious CEOs. Pairing my proficiency in brand messaging + voice, website copy, and email list management, I know how to pack a punch that positions your brand irresistibly. When I’m not serving storytelling hotttt, you’ll catch me snuggling with The Fluff Club, reading thrillers, or dancing like no one’s watching.

My mission is to help 7-9+ figure CEOs build brand-obsessed fans + earn more $$ with magnetic messaging & story-driven emails that always land in primary.

Keep your genius going and we'll keep the words flowing

Among ALLLLL the hats you need to wear as a CEO, we know the *last* thing on your mind is worrying about the words. Allow us to take that off your plate.

We’re committed to craft words that share your unique story and cultivate a “you get me” feeling. Built on Transparency, Collaboration, Authenticity, and Creativity—we brew copy with a secret weapon.

(Yes, that weapon is YOU.)

Copy caffeination coming in hotttttttt. While you focus on building your empire, we’ll write personality-driven copy rooted in your unique story.

WARNING: your brand will become irresistibly memorable + ooze personality. Side effects include attracting dream clients who keep coming back for moreeeeee.

It’s time to break out of the box of you-should-do-this + don’t-do-that. Hiding behind a filter is not the game here. Your genuine self is going to shine through. That energy is *magnetic* and NO ONE can ever take that from you.

Behind every successful business is a some-fluff-no-nonsense team.

Wolfie, COO

The cutest land cloud ever… and yes OMG-he’s-so-fluffy-I-wanna-die.

Crowned as our trusty Chief Operating Officer, he ensures that we stay on track + produce magnificent storytelling magic (his daily treatoz depend on it). While you may not catch him on any coffee chats, you’ll hear his demanding awoos!

Majority of his day is spent working hard behind the scenes + trying to keep the lil guy (a.k.a. Hachi) in line. It’s extremely easy to fall for his loving gaze. He may melt your heart with his giant marshmallow ways, but knows how + when to lay down the paw—so watch out! 🐾

Hachi, CPO

The little feisty firecracker + mischievous fox that likes to run the show.

Crowned as our adorable Chief Positivity Officer, he ensures that you step outside of your shell + embrace yourself in full. His infamous snarly face will make sure you laugh til your ribcage hurts!

While some may say he’s a major liability (distractions + mischief, much?!) he does an excellent job of keeping the peace + spreading the love with cuteness overload #mentalhealthcheck. He usually pays a visit to every coffee chat to collect a big smile 😉

Just did a quick read through and I’m absolutely OBSESSED. I actually started tearing up a little!

Rachel S.

Curious to know more about Jenn?

*blushes* i’m flattered!

fueled by

coffee, dancing, + the fluff club

GETS LOST IN

FICTION BOOKS!
HAVE ANY RECOS? 🙂

on repeat

Feelin’ myself playlist
ON SPOTIFY

spirit animal

gudetama (brownie points if you know who he is!)

never says no to

GOOD VIBES + COMPANY

i'm a...

INFJ-T (ya girl’s rare)
Enneagram 3w2
3/6 Projector

WHAT PEOPLE ARE SAYING

HIRE JENN! YOU NEED HER ON YOUR TEAM 100000%

Girlllll, if I didn’t have Jenn I would not be okay! She took oof such a huge load from me and went above and beyond! She’s so kind, bubbly, and the vibes are there! I knew instantly I’d be receiving such bombass copy and a personalized experience. She exceeded my expectations and I legit get chills reading everything she wrote. If you want kickass copy or legit anything, Jenn is YOUR GIRL!

kat jimenez

Jenn has an incredible process and is an amazing partner.

Just a few minutes into our initial conversation she had already digested and processed our needs and was able to quickly and clearly communicate a path forward. The whole experience was awesome and we have a much clearer story to tell as a result. We’re well positioned to update our branding, sales, and marketing materials and to engage more deeply in conversations about our organization.

Rickie Yudin

mmmm...

Partner in crime, is that you?

We’re gonna make magic together.✨

You’ll bring your passion + sky’s-the-limit ideas… and I’ll show up with my exuberant imagination, artistic know-how, and undivided attention.

Together, we’ll whip up a cup of personality-driven copy that’s smooth, flavorful, and hits the spot 😉 In return? Customers will fall in love with your messaging and serve you conversions that will knock the pants right off of you.