Meet Jenn, Founder + CEO

Lead Personality-Driven Copywriter, BRAND STORYTELLER, AND Iced Coffee Aficionado

You deserve the confidence to show up authentically as you are + have your story be heard.

Coming from the corporate world, I know what it’s like to become a watered down version of myself. After spending 6+ years as a SHRM-CP HR Professional and 5+ years of emulating brand voice in an impactful way for brands like Uniqlo, Dunkin’, Burts Bees, and Oral B, I left the digital ad agency space to pave the way for change.

I founded JOUHCO™ to magnify the stories of ambitious + passionate female CEOs worldwide and see their impact extend tenfold. Returning to my storytelling roots have never felt better.

We’re committed to craft words that share your unique story and cultivate a “you get me” feeling. Built on Transparency, Collaboration, Authenticity, and Creativity—we brew copy with a secret weapon. 

(Yes, that weapon is YOU.)

Jenn Hanft of JOUHCO - Branding Photo by Ruby Olivia Photography

Keep your genius going and we'll keep the words flowing

Among ALLLLL the hats you need to wear as a CEO, we know the *last* thing on your mind is worrying about the words. Allow us to take that off your plate.

Copy caffeination coming in hotttttttt. While you focus on building your empire, we’ll write personality-driven copy rooted in your unique story.

WARNING: your brand will become irresistibly memorable + ooze personality. Side effects include attracting dream clients who keep coming back for moreeeeee. 

It’s time to break out of the box of you-should-do-this + don’t-do-that. Hiding behind a filter is not the game here. Your genuine self is going to shine through. That energy is *magnetic* and NO ONE can ever take that from you. 

Behind every successful business is a some-fluff-no-nonsense team.

Wolfie the Samoyed COO of JOUHCO

Wolfie, COO

The cutest land cloud ever… and yes OMG-he’s-so-fluffy-I-wanna-die.

Crowned as our trusty Chief Operating Officer, he ensures that we stay on track + produce magnificent storytelling magic (his daily treatoz depend on it). While you may not catch him on any coffee chats, you’ll hear his demanding awoos!

Majority of his day is spent working hard behind the scenes + trying to keep the lil guy (a.k.a. Hachi) in line. It’s extremely easy to fall for his loving gaze. He may melt your heart with his giant marshmallow ways, but knows how + when to lay down the paw—so watch out! 🐾

Hachiko the red sesame shiba inu chief positivity officer of JOUHCO3

Hachi, CPO

The little feisty firecracker + mischievous fox that likes to run the show.

Crowned as our adorable Chief Positivity Officer, he ensures that you step outside of your shell + embrace yourself in full. His infamous snarly face will make sure you laugh til your ribcage hurts!

While some may say he’s a major liability (distractions + mischief, much?!) he does an excellent job of keeping the peace + spreading the love with cuteness overload #mentalhealthcheck. He usually pays a visit to every coffee chat to collect a big smile 😉

Dani Powell, Brewmaster at JOUHCO

Dani, Brewmaster

The ULTIMATE hypewoman + go-getter who crushes it every single day.

Crowned as our amazing Brewmaster, Dani works on killer personality-infused content copy for captions, blogs, + more. And you bet she’s v caffeinated daily (#onbrand).

While she’s not brewing up some magic, you can catch her watering her growing collection of plants (+ yes they all have names), scuba diving like a pro, or managing her own little fluff club—Myles + Otto. 🤍

Just did a quick read through and I’m absolutely OBSESSED. I actually started tearing up a little!

rachel s

Curious to know more about Jenn?

*blushes* i’m flattered! 

fueled by

coffee, dancing, + the fluff club



on repeat


spirit animal

gudetama (brownie points if you know who he is!)

never says no to


i'm a...

INFJ-T (ya girl’s rare)
Enneagram 3w2
3/6 Projector


Kat Jimenez - Walla Walla Creative


Girlllll, if I didn’t have Jenn I would not be okay! She took oof such a huge load from me and went above and beyond! She’s so kind, bubbly, and the vibes are there! I knew instantly I’d be receiving such bombass copy and a personalized experience. She exceeded my expectations and I legit get chills reading everything she wrote. If you want kickass copy or legit anything, Jenn is YOUR GIRL!

kat jimenez

Nhi Thai

Jenn cares. It's not just another project!

Jenn really took the time to understand my why so that she can infuse both my personality and passion into the branding message. Although I hired her for copywriting, she went above and beyond to help me with my website’s user experience, design, and SEO. Working with Jenn has been a blast. She’s fun, communicative, and very punctual. I will definitely recommend Jenn to my fellow creative entrepreneurs. 

nhi thai

Jenn Hanft of JOUHCO making iced coffee - Branding Photo by Ruby Olivia Photography


let's go on a coffee date!

We’re going to make magic together ✨

You’ll bring your flair, passion, and spectacular ideas. I’ll show up with my exuberant imagination, artistic know-how, and undivided attention.

Together, we’ll whip up a cup of personality-driven copy that’s smooth, flavorful, and hits the spot 😉 In return? Customers will fall in love with your messaging and serve you conversions that will knock the pants right off of you. 

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